Đề thi vòng 1 Đêm chung kết Doanh Nhân Tập Sự - "Khai phóng năn lực" - được thực hiện bởi Unilever Vietnam, trong đó hội tụ cả 4 lĩnh vực (Supply Chain, Marketing, Finance, Customer Development) và kích thích 2 đội (chia ra từ 8 thí sinh) đưa ra những giả định và chiến lược một cách sáng tạo và thực tiễn.
Đề bài cụ thể:
Nowadays the growth of global eCommerce is potential. There’s also a rising trend of health conscious among consumers. You are working for a start-up company as Head of Marketing, Head of Supply Chain, Head of Customer Development and Head of Finance. Your company prepares to launch organic meal packages on eCommerce. It is expected that the product sales will be double every year for the next 3 years. As the leaders of 4 important functions, please propose your detailed action plans of each function to deliver the business ambition.
HINT
While you are doing research, you should take into consideration:
- Market Trends
- Consumer behavior
- Risk & Opportunities
Your proposal should include:
- Required resources (both finance & non-finance)
- Return on Investment (ROI)
- Risks & action plans to mitigate them
- Timeline
- Key Performance Indicators (KPI)
Feel free to add on further details or hypothesis to make your proposal more realistic